[{"data":1,"prerenderedAt":375},["ShallowReactive",2],{"blog-article-en-custom-erp-crm-vs-primavera-phc-sap":3,"blog-related-en-custom-erp-crm-vs-primavera-phc-sap":159},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"locale":7,"translationSlug":10,"date":11,"image":12,"author":13,"tags":16,"body":20,"_type":153,"_id":154,"_source":155,"_file":156,"_stem":157,"_extension":158},"/blog/custom-erp-crm-vs-primavera-phc-sap","blog",false,"en","Custom ERP and CRM or Primavera, PHC and SAP: How to Decide","Market products are the right choice in most cases. The three signs they stopped fitting, and why the right decision is rarely to replace everything.","erp-crm-medida-vs-primavera-phc-sap","2026-07-19","/images/blog/agribusiness-erp.jpg",{"name":14,"role":15},"Pedro Santos","Principal Software Architect",[17,18,19],"ERP","CRM","Costs & Decision",{"type":21,"children":22,"toc":143},"root",[23,31,38,43,48,54,65,70,75,81,91,101,111,117,122,127,133,138],{"type":24,"tag":25,"props":26,"children":27},"element","p",{},[28],{"type":29,"value":30},"text","Anyone looking for a business management system in Portugal ends up at the same\nnames: Primavera, PHC, Sage, and for larger companies SAP. They are mature\nproducts and, in most cases, the right choice. It is worth understanding when\nthey are not.",{"type":24,"tag":32,"props":33,"children":35},"h2",{"id":34},"what-a-market-product-does-better",[36],{"type":29,"value":37},"What a market product does better",{"type":24,"tag":25,"props":39,"children":40},{},[41],{"type":29,"value":42},"An off-the-shelf ERP brings decades of finished work: accounting compliant with\nPortuguese law, communication with the tax authority, automatic legal updates, a\npartner network that knows how to implement it. Building that from scratch would\nbe absurd and we recommend it to nobody.",{"type":24,"tag":25,"props":44,"children":45},{},[46],{"type":29,"value":47},"If your operation fits the product model, buying is cheaper, faster and less\nrisky. Full stop.",{"type":24,"tag":32,"props":49,"children":51},{"id":50},"the-sign-the-product-stopped-fitting",[52],{"type":29,"value":53},"The sign the product stopped fitting",{"type":24,"tag":25,"props":55,"children":56},{},[57,59],{"type":29,"value":58},"The symptom is always the same and easy to recognise: ",{"type":24,"tag":60,"props":61,"children":62},"strong",{},[63],{"type":29,"value":64},"there are parallel\nspreadsheets nobody can eliminate.",{"type":24,"tag":25,"props":66,"children":67},{},[68],{"type":29,"value":69},"The ERP handles invoicing and accounting, but site cost control lives in a sheet.\nOr production planning. Or commission calculation. Someone maintains that sheet,\neveryone depends on it, and it never enters the system because the system has\nnowhere to put it.",{"type":24,"tag":25,"props":71,"children":72},{},[73],{"type":29,"value":74},"When that happens, the company is paying twice: the product licence and the time\nof whoever maintains what the product does not do.",{"type":24,"tag":32,"props":76,"children":78},{"id":77},"the-three-situations-where-building-pays-off",[79],{"type":29,"value":80},"The three situations where building pays off",{"type":24,"tag":25,"props":82,"children":83},{},[84,89],{"type":24,"tag":60,"props":85,"children":86},{},[87],{"type":29,"value":88},"Customisation costs more than the product.",{"type":29,"value":90}," When the customisation budget for\nan ERP exceeds the cost of building the specific module from scratch, the maths\nhas flipped.",{"type":24,"tag":25,"props":92,"children":93},{},[94,99],{"type":24,"tag":60,"props":95,"children":96},{},[97],{"type":29,"value":98},"Per-user licensing becomes heavy.",{"type":29,"value":100}," Products charge per user. If you want to\ngive access to fifty people on the shop floor or on site, the recurring cost can\nquickly exceed the one-off investment in your own system.",{"type":24,"tag":25,"props":102,"children":103},{},[104,109],{"type":24,"tag":60,"props":105,"children":106},{},[107],{"type":29,"value":108},"The integrations you need do not exist.",{"type":29,"value":110}," If you are going to have to\ncommission custom integrations anyway, part of the product advantage has gone.",{"type":24,"tag":32,"props":112,"children":114},{"id":113},"what-is-usually-the-right-decision",[115],{"type":29,"value":116},"What is usually the right decision",{"type":24,"tag":25,"props":118,"children":119},{},[120],{"type":29,"value":121},"In most cases it is not replacement. It is keeping accounting and invoicing in the\nproduct you already use, and building custom only the layer where the pain is:\nsite control, production planning, CRM, client portal. That layer connects to the\nexisting product and eliminates the parallel spreadsheets.",{"type":24,"tag":25,"props":123,"children":124},{},[125],{"type":29,"value":126},"It is cheaper than a full migration, carries far less risk and solves the real\nproblem.",{"type":24,"tag":32,"props":128,"children":130},{"id":129},"how-to-know-which-side-you-are-on",[131],{"type":29,"value":132},"How to know which side you are on",{"type":24,"tag":25,"props":134,"children":135},{},[136],{"type":29,"value":137},"Add up what you spend today on licences, on customisations and on the time of\nwhoever maintains the parallel spreadsheets. If that total exceeds the cost of\nbuilding the missing layer, the decision is clear without further analysis.",{"type":24,"tag":25,"props":139,"children":140},{},[141],{"type":29,"value":142},"In the diagnosis we run that calculation with you, and we say when the answer is\nto stay with the product you already have.",{"title":144,"searchDepth":145,"depth":145,"links":146},"",3,[147,149,150,151,152],{"id":34,"depth":148,"text":37},2,{"id":50,"depth":148,"text":53},{"id":77,"depth":148,"text":80},{"id":113,"depth":148,"text":116},{"id":129,"depth":148,"text":132},"markdown","content:en:blog:custom-erp-crm-vs-primavera-phc-sap.md","content","en/blog/custom-erp-crm-vs-primavera-phc-sap.md","en/blog/custom-erp-crm-vs-primavera-phc-sap","md",[160,169,177,183,189,196,202,208,214,221,227,234,241,247,253,260,266,273,280,286,292,298,304,310,316,322,329,335,341,347,354,361,368],{"_path":161,"title":162,"description":163,"date":164,"tags":165},"/blog/ai-prototype-to-production","Your Team Built an AI Prototype. 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